killer seo

As you may have noticed this blog mostly focuses on Blogger.com and SEO for beginners nowadays. This is because I personally know there are many  guys asking me for SEO Tips and Blogger blogs setting. I have been asked questions on Mobile Phone, Email, Comments and on Facebook that how to do the correct SEO setting for a Blogger Blog. So today, I made a quick video tutorial on this topic. I already have published the complete Blogger SEO Pack 2012 in Urdu on this blog. You should also check out my previous lessons about Blogger's SEO. But for now lets start what to do when we start a new blog with blogger.com? Read top 10 tips and implement them ASAP. 

1. Optimize Post Titles 

This is very simple logic and by default Blog's title appears first in search results and then post title appears. so this makes confusion for the searcher. Because what he/she is searching for is not showing exactly. So, to avoid this and to promote post title first do follow below steps:

1. Login to Blogger >> Template >> HTML >> Proceed
2. Search this code: <title><data:blog.pageTitle/></title> (Tip: Use CTRL+F)
3. Replace the above code with below codes

<b:if cond='data:blog.pageType == &quot;index&quot;'> <title><data:blog.title/></title> <b:else/> <title><data:blog.pageName/> | <data:blog.title/></title> </b:if>

Don't Miss: How to Optimize Labels, Comments & Archives

2. Change Headings

Headings are the most precious HTML tags which are used to determine the value of a text in a paragraph. So in SEO terms we use H1 for blog's post title. But the problem is with blogger; blogger adds H3 to post title in default templates. So we must at least promote the headings for post titles from H3 to H2. To do this task follow given tips below:

Go to Blog Template and then HTML >> Proceed. 

Search for H3 and from the CSS to HTML change all 8 or 9 H3 tags to H2. That's all and save template. 

3. Optimize Blog Lables

Oh, this is already discussed on this blog but. once again I would tell you about Blogger labels links. The Lable links are the tags which used in Blogger. For a better user navigation we use these tags in Blogger. They most often create problems for search engines crawlers. So we need to change them to their respective HTML attributes. Here is how?

Go to Blog Template > HTML >> Proceed

Search for This piece of Code: 

<a expr:href='data:label.url'

Replace it with this:

<a expr:href='data:label.url' rel='tag'  

Save Template and that's all for Labels.

Note: If rel='tag' is already exists then don't change anything, leave it as it is.

4. Optimize Comments

Comments are good for every blog and website. But if they are irrelevant then they destroy the search ranking. So you must keep comments' external links as nofollow or external nofollow. To do this do this:

Go to Blog's Template >> HTML >> Proceed

Search for this piece of Code

expr:href='data:post.createLinkUrl'

Replace above  with this one below

 rel='external nofollow'  expr:href='data:post.createLinkUrl'

Save Template and that's all about comments.

5. To Optimize Blog Archives

This is another problem with blogger blogs. Archives pages (if they are shown in home page) make problems for search robots. So if you want to get rid of this problem then just follow given steps below: 

Go to Blog's Template >> HTML >> Proceed 

Search for this piece of Code

<a class='post-count-link' expr:href='data:i.url'>

Replace above code with one below:

<a rel="archives" class='post-count-link' expr:href='data:i.url'>

Save template and that's all done about Archives.

6. Enable Meta Description & Post Search Description

Now with new blogger interface, we can write a description for our blog home page and for every single post as well. But first of all we will have to enable this option in new blogger interface. So to do this quickly go to your Blog's Setting >> Search Preferences >> Meta Tags >> Enable >> Yes and write maximum of 150 letters meta description for your blog and save it.

Don't Miss: What are Meta Tags in Urdu

Now below the page find custom robots header tags. and enable it with this setting showing in picture below: 

Save Changes and that's all for meta description tags. By enabling this option you will be able to write meta description for each of your new post. This is called search meta description. Having enabled this option you will see a small box named [search description] next to every new post side bar, so you can write 130 to 150 characters unique search description for every individual post. This should be unique from the post title.

7. Change the Static Meta Description

In Blogger new interface, you can see some new added SEO options including dynamic meta description for single posts and blog description. But Blogger all templates have the old static meta description code. So to make things correct we need to change the old code with the new one. Follow given steps to do this:

1. Go to Blog's Template >> HTML >> Proceed
2. Just below the <head> tag insert below code

<b:if cond='data:blog.metaDescription != &quot;&quot;'> 

<meta expr:content='data:blog.metaDescription' name='description'/> 

</b:if>

     3.  Save template and that's all for changing meta tags.

8. Add Custom Robot.txt file

This is a bit advance option. Carefully use this option, if you can't use it correctly then don't use it. Because it can destroy your blog's ranking in minutes. However, the correct usage of this option is beneficial for everyone. To add a Custom Robot.txt file to your blog's template just follow given tips:

• Go to Blog's Setting >> Search Preferences >> Below the page find Custom Robot.txt as showing in below image.

• First enable this option and the yes, so the box will appear. Copy below code and paste it in that box.

User-agent: Mediapartners-Google

Disallow: 

User-agent: *

Disallow: /search?q=*

Disallow: /*?updated-max=*

Allow: /

Sitemap: http://www.onlineustaad.com/feeds/posts/default?orderby=updated

• Save the changes and must change the sitemap URL with your own blog address. That's all for Custom robot.txt. and finally you have done all the necessary SEO steps for your blog. Now if you did everything perfectly then see the change in visitors. However, 2 remaining tips you can find in below video tutorials in Urdu. Because I am so tired now and can't write more.

Printing

Printing Pages
With all this navigating and exploring of Web pages, you have probably seen information that you would like to save in the old-fashioned way — with a printed-paper copy. As you viewed pages on the Web, did you find information that you'd like to save for future reference or share with others?

The computer world gives you the option of saving an entire Web page or any part of it: text, graphics, or links in printed form. Printing Web pages is very easy, thanks to that helpful Tool Bar. See the printer icon on the Tool Bar? That is the answer if you want a paper copy of a Web page you have found useful. A thoughtful gesture is to share Internet information by printing Web pages for people who don't have access to the Web or a computer.

To print a Web page, just click the printer icon on your Tool Bar. The page will print according to all your default options, which is usually what you want anyway.

There is another, more detailed way to print material from the Internet. Go to the Menu Bar and click on File. You will now see a dropdown menu offering a variety of choices, one of them being Print. Click Print. You will now be able to print a Web page, a portion of a Web page, or several copies of a Web page by making specific selections. You can select the printing options you want.

A nice way to double-check yourself is to preview how a Web page will look before your click the Print command; just click Print Preview.

Handling Common Problems

Surfing the Web is not without some snafus. Here are a few of the aggravations and what to do about them.

Pop Up Ads
Many of the irritations and aggravations are caused by aggressive marketers who want to get your eyes on their information. One popular way to invade your screen is through pop ups. Pop ups are ads that appear without your request usually on top of the information that you want to view.

You can get rid of them by simply clicking on the X in the upper right hand corner of the box containing the ad. Another kind of ad has become increasing popular: the pop under ad. While you are surfing the Web, these ads open under your browser window. You may not see them until after you close your browser, at which time you may wonder where the ad came from. Again, simply close the window and ignore it.

Pop up and pop under ads are extremely aggravating. Remember, if you respond to a pop up or pop under ad, you are letting the marketers know that they have gotten your attention. If no one ever clicked on these ads, marketers would consider them a failure, and they would quickly disappear.

Page Not Found
You are already becoming familiar with the two major characteristics of the Internet — it is mammoth and dynamic. Often the dynamic quality of the Web can be frustrating. You may have a particular site that you need to find or return to. You carefully type in the URL and click Go. There is a message that appears, "Page Not Found." The most common reason for a Page Not Found error is a typo, so first check the address that you have typed to make sure that it is a valid address with no spaces or mistakes.

Occasionally, you will get a Page Not Found error simply because of a glitch in the system. Retry the address again. If you still get an error, try again later. If, after several tries, Page Not Found still appears, the page may have been removed from the Internet or moved to a new location making it inaccessible.

Web Traffic
Sometimes a Web page becomes inaccessible simply because there are too many people trying to visit it at the same time. This happened with several news sites after the September 11th terrorist attacks. If this is the case, you may get a "Page Not Found" or other error.

Also remember that during certain times of the day, there is more traffic on the Internet, making Web sites appears more slowly. You may want to avoid surfing during the very busy early evening hours.

Stuck in a Page
One of the goals of every Web site is to get visitors to come to their site. Sometimes Web creators use somewhat devious tricks to keep you looking at their Web sites. You will notice that occasionally when you click on a hyperlink, instead of being transported to a new page, you see the new page appear in the framework of the old page. No matter how many links you click on, you cannot escape from the first page. Dealing with this dilemma is easy. Just right-click on a hyperlink and choose Open in New Window, and you will have broken free.

Conclusion
Congratulations! You have completed the Internet Basics Bee Lessons. We hope you'll visit us again in the near future as we add new and expanded topics.

Finding Things

Search
Now we are ready to tackle the middle segment of the Tool Bar. Back to those icons that do much of the work for us when surfing the Web. The first icon in this section is the magnifying glass or the Search icon.

The outstanding value of the computer is the access that it offers to information. But users need some help in getting to that great source of information. And here is that help — the Search feature. The computer has a great program to find a particular area of content for documents that contain certain keywords, the search feature.

To use the Search feature, click the Search icon (magnifying glass) on the Tool Bar and you will gain access to a search engine. In the Search bar, type that word or phrase that describes what you're looking for. Try to keep your topic as short and specific as possible. When your search results appear, you can view the individual Web pages without losing your list of search results.

You can also search directly from the Address Bar. Just type common names or words, and your browser can automatically take you to the site that most likely matches what you are searching for. Your browser will list other likely sites as well. Just type common names or words in the Address Bar, and then click Go.

Favorites
The next icon in this center section of the Tool Bar is Favorites, the real stars of your Internet show. You will easily recognize the folder with the star (asterisk) as your Favorites icon.

The real trick to the Internet is having it work for you. There is so much information available that you must be able to manage it rather than it manage you. Probably the first experience in customizing the Web for yourself will be selecting some Favorites. Favorites are just what they sound like — your favorite sites on the Internet. Better than that, this special function offers you an express ride to your favorite and/or most visited sites on the Web.

When you find Web sites or pages that you like, you can keep track of them using the Favorites feature, making them easy to return to in the future. Favorites is a customized list of links to your most frequently used and popular online areas or Web sites.

It's easy to add a Web page to your list of Favorites. After you have done that, any time you want to open that page, all you have to do is click the Favorites icon on the main Tool Bar. You will then be given a dropdown menu from which you can open one of your favorite pages. After you add a site to your list of Favorites, you can access it at any time from your list with a simple click of your mouse
.
History
Your trusty Tool Bar offers another feature for retracing your surfing steps — the History icon. This icon will offer you the option of revisiting a Web site you have previously visited during your last several Internet sessions. This is a real treat and can save you from having to type long, complicated URLs in the search box.

Get to know the icon that represents History. It is a sundial. The History function will let you sort and choose sites to revisit by date, by site, by most visited, by order visited today, and even by search.

On the History menu, click a week or day. Then click a Web site folder to display individual pages, and then click the page icon to display the Web page. Here is another little tip: if you decide you want to hide the History Menu box, just click the History icon again.

Navigating Web Pages & Web Sites

Hyperlinks
An easy way to move around on the World Wide Web is by hyperlinks, which are sometimes called hot links. Whatever you call them, these links provide a connection between Web pages that allows for amazingly easy access to other Web pages. A link or hyperlink can be text, an icon, a picture, or an icon that moves a user from one Web page or Web site to another. A hyperlink has an unseen Web address imbedded in it.

Positioning your cursor on a hyperlink and clicking your mouse will take you to the Web page whose address is embedded in the hyperlink. So, if I am writing something about The Encyclopedia Britannica, I can simply add a hyperlink to the text and it will become The Encyclopedia Britannica. You can tell that this text has a hyperlink hidden in it because it is a different color and because it is underlined. Just click on the hyperlinked word and presto—you go off to the world of the underlined word, in this case, the Encyclopedia Britannica Web site. Hyperlinks are a great way to easily find out more about a particular word or concept. There seems to be no end to the information on this Information Highway!

Underlined Link
A text link appears as an underlined word on the web page. When you click this underlined word, you will instantly jump from one place to another.

Navigating Within a Web Page
So far, our main focus has been moving from Web page to Web page or navigating between Web sites, but that is only half the picture. Once you have moved from Web site to Web site and selected a Web page you want to concentrate on, there are convenient ways to move around that particular page itself.

Often a Web page holds more information than can fit on one screen. A Web page appears aligned to the upper left hand corner of your screen. There is often information that you cannot see farther down after the last line on the screen. Sometimes there is also more information to the right of the screen.

Slider & Arrows
Scrolling is an easy way to navigate on a Web page. You can scroll up and down and side to side by using either the horizontal or vertical onscreen scroll bars on the bottom and right side of the screen. To scroll using the onscreen scroll bars, simply position your cursor on the slider on the scroll bar. Hold the mouse button down and drag the slider up and/or down on the vertical scroll bar (or side to side on the horizontal scroll bar). You can also position your cursor over the arrows at the top and the bottom of the vertical scroll bar (left and right sides of the horizontal scroll bar) to move one line at a time.

Using Arrow Keys
The keyboard holds some other choices for helping you move around a Web page. The first are the Page Up and Page Down keys on your keyboard. Pressing these keys while on a Web page, will move you up and/or down the screen one page at a time. The Arrow keys on the keyboard are convenient tools for moving the focus of your computer screen up, down, left, or right. These keys will move the screen more slowly, moving one line at a time.

Using Wheel Mouse
I thought the scroll bars were the Cadillac of navigation until I tried a wheel mouse. What is a wheel mouse? He is a very helpful little critter that you will be happy you met. You can purchase a mouse with a wheel located between the two buttons. This wheel is programmed to move the screen; and you can customize its movements. The most common use of the wheel mouse is for scrolling up and down a Web page. With this little fellow in hand you can really fly up and down the screen. All you do is click on the page and then turn your wheel in an upward or downward motion and you will get the same effect as using the scroll bar, but the movement is faster and much easier. Web pages today can be very long so a wheel mouse is a special friend.

Addresses/Address Bar

Don't be afraid of getting lost or overwhelmed on the mammoth Information Highway. There is an easy way to know where you are at all times. One way to keep track of where you are on the Web, especially if you have been moving around by links, is to check out the Address Box. This box gives you the location or address of the current page you are viewing.

URL (Uniform Resource Locator)
That unusual word at the top of the page is what is known as the locator box or address box of a Web page. Each Web page has a unique address called a Uniform Resource Locator or URL. The URL (pronounced U-R-L) is the specific address of a Web page.

There is a special system for addressing Internet sites. The URL or Web address is typically composed of four parts:

• A protocol name (a protocol is a set of rules and standards that enable computers to exchange information)
• The location of the site
• The name of the organization that maintains the site
• A suffix that identifies the kind of organization it is

For example, the address http:// www. basicsbee. com is made up of the following areas:

• http://
  This Web server uses Hypertext Transfer Protocol (HTTP). This is the most common protocol on the Internet.
• www
  This site is on the World Wide Web.
• basicsbee
  The Web server is at basicsbee.
• com
  This is a common extension.

Some common extensions are:

• .com (commercial)
• .edu (educational institution)
• .gov (government)
• .mil (military)
• .net (network)
• .org (organization)

You might also see foreign addresses that add a country code as the last several digits of the address, such as:

• .au (Australia)
• .ca (Canada)
• .fr (France)
• .it (Italy)
• .us (United States of America)

Address Bar

The Address Bar is an excellent tool that can be used for navigating the Web. If you know the address of a page you want to visit, type the URL in the Address Bar. Then press Enter on the keyboard or click on the word Go on the right side of the Address Bar.

The power of the computer really shines through with a feature called AutoComplete which is built into Internet Explorer. If you start typing a Web address that you have previously used, a list of matching addresses appears. The addresses of all the Web sites that you have visited are kept in the computer memory. Your browser will locate an address that you have previously typed in the Address Bar by searching for similar addresses trying to find a match. As you type each letter, the list is refined to match your typing. You can choose one of these addresses by simply moving your mouse over the name and clicking.

Title, Menu, & Tool Bars

Title Bar

Let's take it from the top. The name of the Web site or title of the page you are viewing is found on the top left hand corner of your screen. Traditionally, this horizontal blue bar runs across the entire width of your screen. This blue bar that contains the name of the Web site is called the Title Bar. The Title Bar will serve as a trusty anchor, always letting your know where you are by sharing the title of the Web site you are visiting. This bar does not take you anywhere, but it always lets you know where you are.
Menu Bar

Underneath the Title Bar are other bars that can be used for moving around the Internet. If you are looking for quick and easy ways to navigate, the bars located at the top of your screen under the Title Bar will be helpful. One of the most useful bars is the Menu Bar. You will quickly appreciate each of the options found on the Menu Bar.

The Menu Bar is the horizontal band that contains commands and options that can be chosen. In Internet Explorer, these selections are File, Edit, View, Favorites, Tools, and Help.

Clicking on each of the items in the standard Menu Bar at the top of your page will drop down a menu that is a useful way to access the many features of the Internet Explorer program. The last menu item is the Help item. You will be surprised and relieved how often you will be able to click Help and find the answers you need.

The Menu Bar is a very useful tool when trying to make your way around a Web site. Because the Menu Bar offers so many helpful functions, the quicker you master File, Edit, View, Favorites, Tools, and Help, the better. It does not take long to learn the purpose of each of these menu items that help you move around the Internet.

Address Bar

Because the Address Bar offers a unique method of navigating the Web, it will be explained in greater detail a little later in this lesson.

Tool Bar

As its name implies, this is the area where a lot of work gets done. The Tool Bar is much like the Menu Bar stretching from left to right across the top of your screen just under the Address Bar. Because the Tool Bar is the workhorse of bars, it is larger and contains many useful icons divided into three areas. Each of these icons has a text description of its function under the icon itself. If you do not see the text description, hold your cursor over the icon, and the function of the icon will appear. Either way, it will not take you long to associate each function with its picture. Let's become familiar with the first area which contains five icons. The remainder of the icons on the Tool Bar will be explained in later lessons.

Back/Forward
The first icon on the Tool Bar is the Back Icon. You will be surprised how often you will want to return to a Web page or Web site you enjoyed earlier.

How about another direction change? Ready to return to the Web page you were viewing before you backtracked with the Back arrow? Yes, there is a tool for that. The Forward icon can return you to square one by revisiting each page successively.

Let's review. How would you find a page that you have just visited? To return to the last page you viewed, simply click the Back arrow icon on the toolbar.

If you want to view one of the last nine pages you visited in this session, just click that small black down arrow located to the side of the Back or Forward icon. You will see a list of the sites you have visited previously. Then just click the page you want from the list.

Stop and Refresh Icons
It will not take you long to appreciate two other icons found on the Tool Bar. The Stop icon is located to the right of the Back and Forward arrows. Clicking the Stop icon will stop the page you have selected from downloading.

This icon is especially useful. Click the Stop icon if a page is taking too long to download. What if you changed your mind and do not want to visit a page? Just click this icon. Occasionally you find that you have clicked on a wrong link. Again, the Stop icon to the rescue.

The next icon is not quite as intuitive as the old familiar Stop icon. It is the Refresh icon. Refresh makes sure you are viewing the latest version of the current Web page. Remember one of the unique characteristics of the Internet is that it is dynamic and fluid. Information is continuously being added, and Web pages are constantly changing. It might be important to you that you are viewing the very latest information. For that reason, you have a Refresh icon. Just click the Refresh icon and your browser will reload the latest version of the page you are viewing.

Home Page Icon
In reference to this icon, home page is the Web page that your browser uses when it starts, the Web page that appears every time you open your browser. Clicking the home page icon found on the Tool Bar will take you to the specific page you have set as your browser's home page.